The Pros and Cons of Social Networking
In recent months, the WWE has made it a point of pushing social networking sites such as Facebook and Twitter. For the longest time the WWE wanted the WWE to be your only source of news and information concerning the company and it’s Superstars. But as time wore on and Facebook and Twitter became a main source of information, the WWE decided to jump on the bandwagon and encourage everyone to utilize the sites as a way to not only better connect with their fans but to get themselves and their programs over. It seems like nearly every Superstar has a Twitter and is usually tweeting about random things, which rarely have anything to do what the WWE’s initial intention was in the first place: to put over the product.
During the build up to Wrestlemania 27, it seemed on two matches used Twitter to hype their matches: the six person tag match and Cole vs Lawler. @JohnMorrison @HeelZiggler @McCoolMichelleL were constantly tweeting each other about their match; what they were going to do to each other etc. @MichaelCole was on a constant barrage against @JerryLawler about their match. Those two instances stand out above all others because it was effective. When Cole was done tweeted you needed to see Lawler beat up on Cole at Mania. These are good examples on why social media works for the WWE.
On the other hand, however, it most certainly can hurt a character or feud just as much as it can help. Dolph Ziggler falls into this category. Ziggler is most certainly an up and comer; he possesses the tools needed to be a top guy. His mic skills aren’t top level, but his solid ring work and having Vickie Guerrero by his side help him out. However, after following him on Twitter for a few months, I cannot take him seriously as a heel. The majority of his tweets are followed by a ” 😉 ” and rarely have anything to do with wrestling. For instance: “off to the airport! will be back in the USA in 15 hours! cant wait to see all the ‘booty call’ texts that i missed out on ;)” and numerous similar tweets. Because of things like this, I cannot take him seriously as a heel.
Yes, it’s cool to get a look inside the lives of the people we watch on television twice a week, and perhaps I’m in the minority here but Twitter and Facebook could be used much more effectively.